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Marketing
The key to marketing is to know precisely
who your customers are and what they
are buying, so that new and similar
products may be offered to them first.
FOP Marketing module helps you to
select your best customers and your
worst customers, so that by ranking
them, you can give your best service
to your best customers only. Our system
can allow you to discriminate on 80/20
rule basis, that is, we can identify
the 20% of your customers that contribute
to 80% of your overall turnover, this
is generally true of most businesses.
It will help you spend less money
on losers, and help you to also study
the buying habit of the top 20% so
that it will help you to influence
the buying habit of the next 20%.
The powerful reasons for discriminating
is that, it is much more costly to
acquire new customers than to retain
the existing customers. The more you
know about what keeps your customers
happy, and keeps them wanting to buy
more from you, the better you be at
acquiring new ones. FOP Marketing
module will help you to study and
rank your customers using the RFM
(Recency, Frequency and Monetary)
analysis technique. This is because,
your best customers are those who:
Recency: bought from you most recently
(last 12 months)
Frequently: buy from you frequently
(last 12 months)
Monetary: that spend a lot of money
on your products (last 12 months)
The Marketing module contains advanced
searches to customer record, sales
transactions, customers interest,
subject taught, sales orders with
the result being mail-merged for output
to printer, saved as file, or emailed
to those with email addresses only.
Each marketing search can be attached
to campaign for monitoring purposes
and for ensuring a customer is not
mailed twice under the same campaign.
Subject Interests: You can attach
unlimited subject interests to prospects
and customer's account. The FOP Marketing
module integrates the subjects interests
stored against customers with customers
buying history to generate a list
of potential customers for you promotion.
Each mail shot is uniquely recorded
under a campaign heading for monitoring
and review purposes.
Option to record the history of campaigns
per customer and prospects, viewable
in different ways.
Marketing history can be viewed from
our main customer services window
for sales customers.
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Back [For
more information, please contact
us for a copy of the new brochure]
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